We create and install signage for walking routes with a personalized brand image or according to the rules established by the Portuguese Ramblers Association, handle national and international approval processes and execute field maintenance work. In this work we never use heavy machinery, only surgical interventions aimed exclusively at safety and circulation, but keeping the landscape as intact as possible.
The development of leisure tourism requires a strong involvement of all local, private and public agents, being a product at the service of local development that potentially generates economic benefits.
In addition to the ludic question and environmental education, walking routes and interpretative itineraries allow the passage of hikers through environmentally sensitive areas, contribute to the development of companies, institutions and territories, endow the region with public infrastructure to enjoy nature, bringing tourists closer of the local population and to stimulate the tourist offer in medium / low season creating new business opportunities.
More than walking, what tourists consume is in fact a region, its landscapes, its identity and services. Taking into account the dimension of the pedestrian walk market, this activity recruits supporters in all categories of the population and therefore there is no typical profile of the walker.
However, there are major trends where we can highlight the important position of women, the development of family walking, the privileged place for walking and walking among people over 50 years old, the fact that walking and walking pedestrian walks belong to the middle and upper layers or the fact that the number of simple walkers is much higher than the so-called hard walkers.
The data available in the different countries show that half of the hikers only walk occasionally and are still short exits. For most, walking is a leisure activity and not a sports activity. Its dominant practice then corresponds to short routes with 2 to 3 hours of easy walking, of circular type with return to the starting point.
Hard walkers represent about 10% of the total universe of hikers, with greater expression among Anglo-Saxons or French. The vast majority of hikers practice this activity independently. This value must be taken into account, in order not to reduce the “pedestrian walk” tourist product to all-inclusive products. The percentage of organized tours increases considerably when the activity takes place in a foreign country. In addition, it varies according to national customs: Germans are considered to be greater consumers of all-inclusive stays than the French, who are more resistant to the notion of organized stay.
After creating an itinerary, it is essential to make periodically maintain and create the entire promotion strategy for this product that the customer wants to build, to the list.